Creative Excellence in Harmony.

How do you turn the joy of singing together into a brand?

For Zürich’s A Cappella group Al Cappella, we wanted to capture exactly that. A mix of fun, flair, and real musical precision. This is a group that laughs hard, sings harder, and somehow always sounds amazing. The visual identity needed to hit the same note. Confident, expressive, and full of rhythm.

From the 2024 concert to the upcoming 2025 one, the look evolved, but the same playful typography and bold colors kept the harmony and energy alive.

This case is all about creativity, not perfectionism, but the kind that comes from people loving what they do and doing it well together. The best creative work often feels like good music. Structured enough to hold together, free enough to surprise.

A strong brand is like a good ensemble. Aligned in rhythm, rich in tone, and confident enough to have fun.