Two clubs. One identity. Game, set, match.

When two long-standing tennis clubs in Zürich decided to become one, the challenge was bigger than just a logo. It was about uniting communities, honoring tradition, and creating a fresh identity that feels modern, dynamic, and full of energy.

Our approach was built on four core values:
Unity. Blending two histories into one shared future
Modernity. Attracting a new generation with a clean, bold look
Excellence. Reflecting the club’s quality and ambition
Playfulness. Keeping the joy of the game at the heart of the brand

The result? A confident, versatile identity that works seamlessly across signage, uniforms, and digital platforms. A brand that celebrates both legacy and progress.

This project was proof that strategic branding and design excellence don’t have to be stiff, they can be bold, joyful, and fun.